FAQs

General Questions

Route86 is a purpose-built business solution designed to help Canadian brands enter the Chinese market, which is one of the world’s largest and most complex markets.
We help Canadian brands assess whether the market fit in China is right and how best to succeed.

If you are contemplating launching your brand in the lucrative and complex Chinese market Route86 may be right for you. Reach out to us if you have the following:

  • A brand that has demonstrated success in Canada;
  • E-commerce experience; and
  • A brand that can be differentiated in a highly-competitive market.

While we can’t guarantee your brand or products will enjoy the same success in China as they do in Canada, we will assist you in assessing the market fit for your brand or products.

Our Access China program is designed to help you launch and move product in the Chinese market for brands in the Health, Personal Care, Mother/Baby, Beauty/Cosmetics, Luxury Retail, or Pet categories.

Along with subject matter experts, we will:

  • Identify your brand’s unique proposition;
  • Help you develop a go-to-market strategy;
  • Get your brand to China and onto e-commerce platforms;
  • Track and report your product sales; and
  • Provide you with feedback from Chinese consumers.

Please contact our Route86 team. We’re here to help.

As with any go-to-market strategy, costs for the Access China program may vary based on factors like: product category, number of SKUs, in-market support, etc. Please contact our Route86 team for details. We’ll be happy to discuss.

Please contact our Route86 team. We will get in touch to set up your initial consultation call to discuss Route86, the Access China program, and answer any of your questions. We look forward to speaking soon.

Royal Bank of Canada (RBC) and Export Development Canada (EDC) provide additional subject matter expertise for Route86. RBC has been helping Canadian businesses trade internationally for 100+ years and has a number of products and services designed to help Canadian businesses grow outside of Canada. EDC is a financial Crown corporation dedicated to helping Canadian companies of all sizes succeed on the world stage. As international risk experts, EDC equips Canadian companies with the tools they need – the trade knowledge, financing solutions, investments, insurance, and connections – to take on the world with confidence.

Access China

In collaboration with subject matter experts, we will help validate the market opportunity for your product in China through Access China: a three-month program of online cross-border e-commerce sales. We will utilize our extensive sales and marketing experience, on-the-ground capabilities, and distributor/partner network to provide brand owners with recommendations based on insights from real life consumers in China.

Yes. We want to make this as simple as possible for brand owners. We will work with you to find an appropriate shipping destination in North America. From there we will take care of getting the products to our warehouse in China.

We have access to a variety of e-commerce platforms. This includes the largest platforms as well as a collection of smaller niche e-commerce platforms in China. Some platforms are better suited for certain product categories than others. At the end of the day, it’s all about driving sales and we will work with you to determine the best platform for your brand.

No. China is a huge market, and no single platform or sales partner can cover it all. We believe that a brand should have access to all available channels available and plan their sales and marketing strategy accordingly.

At the end of the three-month sales period you will have a deeper understanding of your brand’s sales potential and branding requirements in the China market. We will advise and recommend next steps as part of the three-month sales analysis; however, the decision to continue selling in China is ultimately yours. If you do decide to continue selling your product(s) after the three-month sales period with Route86, you can choose to continue working with our Route86 subject matter experts on a more extensive engagement or find other distributors and/or partners in China.

At this time, Route86 is focused exclusively on helping Canadian brands enter the Chinese market.

Contact Us

Please contact our Route86 team. We’re here to help. If you have any questions or just want to chat, drop us a line at info@route86.ca.