About Us

RBC Ventures Inc. is working with Royal Bank of Canada and Export Development Canada to bring you Route86: a comprehensive program designed to help Canadian businesses get their products to market in China.

China has the world’s largest population, and is the second largest consumer market in the world, with retail e-commerce sales of over 1 trillion dollars. And, 10.2% of those sales were through cross-border e-commerce sales from foreign imported products.

While China’s large population, rapidly-growing middle class and advanced e-commerce market make it a highly-attractive trade destination, entering this complex market is no easy task. That’s where Route86 comes in.

In collaboration with subject matter experts, we will work with you to identify your brand’s potential in the Chinese market and create a brand story that will resonate with Chinese consumers. We will help you develop a market-entry strategy, bring your brand to market, and provide on-the-ground support to help move your product. We follow up with feedback and real consumer data to help you build long-term success in China.

About RBC Ventures

RBC introduced RBC Ventures to help us reimagine the role we play in our clients’ lives. This means moving beyond banking to create meaningful solutions that touch every Canadian. We are building new ventures, acquiring growing firms, making investments and partnering with organizations that share our vision. The results are products and services that solve problems and make lives better – like Route86. You can learn more about us at rbcventures.ca.

About Export Development Canada (EDC)

Export Development Canada (EDC) is a financial Crown corporation dedicated to helping Canadian companies of all sizes succeed on the world stage. As international risk experts, we equip Canadian companies with the tools they need – the trade knowledge, financing solutions, investments, insurance, and connections – to take on the world with confidence. Underlying all our support is a commitment to sustainable and responsible business.

Route86: Your Launchpad to Growth in China.

Review our product page for more information, or get in touch with the Route86 team. We’re here to help.

Email us with any questions or comments at info@route86.ca

Route86 by RBC Ventures Inc.
20 Bay Street, 17th Floor
Toronto, ON M6J 2N8